Wednesday, June 15, 2011
News Barclays Buys Up Naming Rights to Local Playgrounds, Too
Posted by Henry Stewart on Wed, Jun 15, 2011 at 11:31 AM
Patch reported this week that "the signs are part of a partnership between Barclays, the organization behind development of the new Barclays Center sports arena [in the Atlantic Yards development], and Out2Play, a non-profit organization that partners with donors and corporations to renovate schoolyards in public schools throughout the city."
A debate among parents has ensued, of course, of which Atlantic Yards Report has a pretty good rundown. The Patch piece sums it up as "Even...Snapple machines in school cafeterias is too much corporate encroachment" vs. "it ain’t even that big of a sign." Any sign is too big of a sign!
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This is an issue pubic entities around the country are dealing with right now. The facts are plain: if we want to keep public services at their current level, we need to either (i) raise taxes or (ii) reduce costs. Most public agencies will tell you they are as lean as they can possibly be; many don't have the staff they need to maintain current service levels.
So I am definitely in support of asking the private sector for help. We either get forced to pay ourselves, or we seek out those who are willing to pay and offer them recognition for stepping up.
Way to go Barclays for keeping playgrounds available to children.
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