Wednesday, June 15, 2011
News Barclays Buys Up Naming Rights to Local Playgrounds, Too
Posted by Henry Stewart on Wed, Jun 15, 2011 at 11:31 AM
Several signs promoting Barclays and The Nets have been posted to the fence surrounding PS 58's playground on Smith Street. The news was broken earlier this month by the blog Pardon Me for Asking.
Patch reported this week that "the signs are part of a partnership between Barclays, the organization behind development of the new Barclays Center sports arena [in the Atlantic Yards development], and Out2Play, a non-profit organization that partners with donors and corporations to renovate schoolyards in public schools throughout the city."
A debate among parents has ensued, of course, of which Atlantic Yards Report has a pretty good rundown. The Patch piece sums it up as "Even...Snapple machines in school cafeterias is too much corporate encroachment" vs. "it ain’t even that big of a sign." Any sign is too big of a sign!
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