Though Macy's has grown to become a national brand, it's a native New Yorker; R.H. Macy started out with a dry goods shop near present-day Union Square, opened in 1858. As such, the company should be giving back to the five boroughs—not New Jersey. Of course, in addition to the fireworks display, Macy's sponsors our city's annual Thanksgiving Day parade, as well as a fishing contest in Prospect Park.
Oh, except this year Macy's turned that fishing contest into a series of fishing "clinics" when parks came up short on its contribution because of budget cuts; we're happy to see less fishing in the park (for the fish's sakes!) but, still, it's hard to shake the feeling that Macy's doesn't like us here in Brooklyn anymore.