- Artist's recreation of the crowds at a recent concert
The pool parties ended, and now so might the beach parties. After five tumultuous
years of partnership
, the Open Space Alliance and concert-promoter Jelly NYC parted ways for this summer: OSA would continue to organize concerts on the Williamsburg waterfront, while Jelly would find a new space for its own. The promoter chose Floyd Bennett Field, the former airport-turned-national recreation area at the end of Flatbush Avenue, near the Marine Parkway Bridge that takes you to Riis Park and Fort Tilden
. But the free shows, on what the promoter dubbed "Rock Beach," have so far failed to attract a significant audience, the Brooklyn Paper reports
, and Jelly may now be scrambling to find a space closer to its core-audience's north Brooklyn nexus.
Though admission to Rock Beach has been free, Jelly charged $20 for a bus ride from Williamsburg; the bands have been obscure—the opening night line-up featured Penguin Prison, Wild Yaks, Janka Nabay and The Bubu Gang and Monogold—and public transit options inconvenient. "You have to take the 2 train all the way to the end!" snickered a commenter at Sheesphead Bites. "Then get on a bus! For a while!"
All conspired against large turnouts, and at the last concert, on July 24, roughly 150 people came to a space large enough to accommodate 8,000. And so Jelly is considering moving the concerts "closer to home," the Brooklyn Paper reports.