Shazam is amazing, right? Well artMatch applies the same concept to art, identifying artworks based on photos taken with your smartphone (and then directing you to that piece or similar works available for purchase on Art.com). Ok, so it's partly just a nifty way to sell posters, but imagine what the American Association of Museums or the Smithsonian could do with this.
Also imagine how difficult it must be for artMatch to tell the difference between, say, Kazimir Malevich's "Black Square" (1915) and one of Ad Reinhardt's black paintings from the 60s.
A press release accompanying the free app's unveiling doesn't really explain how it works—a team of art history major interns, we're assuming—but it does explain the "Visualize" feature, which lets you "hold up your phone to see that work of art in your own room." It's virtually like having your very own Malevich.