On Sunday, Brooklyn's starry-eyed, tribal-dusted Bear in Heaven
began streaming their forthcoming album, I Love You, It's Cool
, on their website
... but there's a catch. They've slowed it down by 400,000 percent, so by the time it's released on April 3, it would have played exactly once through. In other words, they took a 44 minute record and stretched it out to over 2,700 hours, heh. Fleeting seconds are magnified into hour-long exercises in texture and, well, indiscernible fuzz that rings of that 24-hour-long Flaming Lips song that some of us endured on Halloween
. To be honest, it's not exactly pleasant to listen to, but an interesting concept nonetheless.
In an interview with NPR's All Thing Considered, the band calls the stunt-slash-experiment "a lesson in patience, as much for us as for our audience and critics," touching on the pressure for a band to continuously churn out content in order to stay current, with focus shying away from albums and moving towards blog-and-Twitter friendly videos, widgets and other Internet knickknacks. With this they slyly do both, oh snap. Here, take a gander.