Rough Trade began as a West London record store in 1976, and quickly rolled out a separate label two years later, riding on the tidal wave of post punk. At one point or another, The Raincoats, The Fall, Pere Ubu, The Smiths, The Sundays, Galaxie 500, Mazzy Star, The Strokes, Low, Belle and Sebastian, Arcade Fire, Jarvis Cocker and The Hold Steady have all called the Rough Trade label home.
The opening will coincide with the reboot of Rough Trade's U.S. online store, and the Williamsburg location will seek to "pay particular attention to its transatlantic dynamic by linking-up with Rough Trade's London stores, encouraging customers (and artists) in each country to interact across the ocean." Not quite sure what that means—maybe live cameras showing customers browsing the shelves at the London stores displayed in the Williamsburg store and vice versa? A pen pal program?
Please let there be British pen pals. Rough Trade has yet to announce where, specifically, the shop will be located, but promises "further exciting details" in the coming months.
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