Here's an excerpt of the email Nick sent out to bloggers and Cake Shop fans alike:
As you might have heard, Cake Shop has been having a rough couple months (like most of America and beyond). We are looking for an equity investor, but it is hard when we have to resolve some issues with our landlord to be able to grow our company and survive in Manhattan. Below is a link to our crowd funding site PledgeMusic.com that explains our situation and gives you an opportunity to help Cake Shop become an important NYC venue and gathering spot.
After trying some other options, we have decided to reach out to our friends and fans of live music to help us overcome these one time bumps in the road, and we are offing you a chance to participate in something amazing. We are going to give you some sweet exclusives for you Pledge and our followers will have access to regular updates on what we are doing. It's like creating a community of people who want to help and gain knowledge about all the great bands that Cake Shop has helped launch and nurture.
To support Cake Shop (and score a variety of guest list deals, secret show admissions, drink packages, or a compilation album in return) head here.