Coachella producer Goldenvoice has warned that if an events admissions tax initiative proposed by an Indio city councilman makes it onto the ballot in November, they'll pack up and get the hell out of there, LA Weekly
reports. The measure would demand an additional five to ten percent tax on admission fees to events with attendance surpassing 2,500 people. Given that Coachella drew nearly half a million over two weekends this year, Goldenvoice estimates the extra tax would translate into $36 per ticket, which they say they have no plans of tacking onto the ticket price. (Speaking of which, those will set you back $349 in 2013
, which is $34 dollars more than they did this year; $2.33 of that increase is already allotted to the City of Indio.) Point is, Goldenvoice would be eating millions of dollars, possibly out of their hologram budget.
If organizers end up moving Coachella out of Indio, home to the festival since its launch in 1999, they plan to build a new venue from the bottom up, which would require... dun dun dun... taking a year off. "We're going to take off 2014; 2015 we'll be at a new facility outside of Indio," Goldenvoice president Paul Tollett told the Desert Sun. A text message between Tollett and Goldenvoice vice president Skip Paige from mid-June suggests they've already been scoping out property in surrounding areas, including the El Dorado Polo Club in La Quinta, which looks quite pretty, and 600 acres of land in nearby Riverside County, though Tollett refuses to confirm what the intended use of the land would even be.