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Blinking Frame isn't a sexy blink; it's an aggressive, annoying image. The artists took the @PimptressObject Twitter feed and juxtaposed it with a rapid-fire, flashing image. Over email, Gervais and Weis described how that flashing image relates to those tweets as a visual object:
By decontextualizing & isolating a tweet, its social media communicative & sharing aspects become inefficient. In ≡ ♥ Blinking Frame ♥ ≡, the tweet embodies a new function & questions the role of the description of an artwork. The hypnotic aspect of the blinking frame reinforces this as well.
Well, there you go.