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By mid-decade, traditional models of hype-slinging were waning but hadn't yet crossed over to total Internet domination. In those days, Sub Pop joined forces with SPIN magazine for a showcase at Bowery Ballroom. Topping a bill of inoffensive white-guy rock from the likes of Chad VanGaalen, Holopaw, Fruit Bats and Rogue Wave in 2005 was Wolf Parade, a band riding a small wave of notoriety from their association with fellow Canadians Arcade Fire (being friends with Isaac Brock didn't hurt) and a Pianos gig in which only three of the four members showed and saw its two frontmen wrecked with a virus (Dan) and nerves (Spencer). Now they had to prove themselves... and if all went well, generate some hype for their forthcoming Sub Pop debut, Apologies to the Queen Mary. Done and done. You could argue it was one of the last CMJ shows to launch a career without the the aid of heavy-handed blog buzz leading up to it.