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The vaguely stripper-themed bar the color of red hot candy was mobbed with those hoping to get a glimpse of proclaimed rock 'n' roll saviors, the Black Kids. Mike D from the Beastie Boys was allegedly there. Yeasayer were their lead-in. In 2007, this is what four songs released for free via MySpace and a newly christened "Best New Music" on Pitchfork got you.
None of this panned out well for the band in question, of course. According to Ben Sisario's review of the show for the Times, frontman Reggie Youngblood teased the crowd, “I know you guys don’t know this song. But I want you to pay attention to where it falls apart — and then blog about it.” Hindsight is always 20/20.
It may not have been one of CMJ's proudest moments from the last decade, but it served as one of its most important—a cautionary tale of talking up the merit of fifteen minutes worth of music. In the crux of full-blown Internet hype, we needed that. Five years later, maybe we could use a refresher?