
Talking on the phone from his home in Florida fighting "some weird mouth infection" (“It’s not like I made out with any strange people while I was up in New York”) frontman Carson Cox reflects on the last few months, Merchandise's desire to stay industry outsiders, and the frustration of being mistaken as a Brooklyn band—a label they don't at all want. He's extremely friendly and talks with little breaks, allowing a series of unfiltered thoughts and ideas to tumble out that occasionally bump into self-contradiction. Making sense of Internet success has never been easy though. Especially if you're determined to fight the good fight.
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