On Thanksgiving day, over 10 million holiday-related pictures were posted, and between 10 a.m. and 2 p.m. ("food time," as it is known) the network averaged an upload rate of more than 200 pictures per second, more than doubling rates from the previous day.
The company said in a statement, "We're thrilled to see people use Instagram to share their holidays. Whether celebrating with friends and family or sharing photos with them halfway across the globe, we're excited to see the intimacy and immediacy of the Instagram experience bring us all closer together over this holiday season."
Which all makes sense, if by "intimacy" they mean the extended back-and-forth that took place in my house over whether or not posting a picture of our spread would be played out (we decided yes). Instead, we settled on pictures of dogs, which I hear are due for a wave of popularity on the internet. Any day now. Any day.
Follow Virginia K. Smith on Twitter @vksmith.