Tuesday, November 27, 2012
Do You Love the Ads on Facebook? Cool! Because Soon They'll Be On Your Instagram Too.
Posted by Kristin Iversen on Tue, Nov 27, 2012 at 1:59 PM
You know how your Facebook ads just really know you? Like how they're always telling me about a can't-miss-$99-deal to get a life-size cardboard cutout of myself? Which really made me reassess any narcissistic tendencies I might have in an actually positive way. I mean, I might be self-obsessed in the way that all of my anxieties are turned inward and manifest themselves in a kind-of hypochondriacal paranoia, but does that mean I want a life-size cardboard cutout of myself in order to objectively examine the freckle on my hand to see if it might be skin cancer? No! And certainly not for $99.
But maybe these ads do appeal to somebody? I mean, Facebook has so many ads—someone must be buying off-brand UGGs for $22, right? Well, if you're one of the people who these ads appeal to, you're in luck. According to Business Insider, "Facebook's recent tweak of its terms of service paves the way to allow advertisers to buy space in Instagram users' photostreams."
Basically, instead of a constant stream of artfully-filtered puppies and plates of food, you will have a constantly interrupted stream of artfully-filtered puppies and plates of food. Interrupted with ads to buy off-brand UGGs or open a small business account with Capitol One. Many analysts assumed it was only a matter of time before Facebook would attempt to monetize Instagram, but that time arrived far sooner than then anyone predicted. The future is now. And it is pictures of Thanksgiving dinner and ads for the University of Phoenix.
Follow Kristin Iversen on twitter @kmiversen
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