The Brooklyn-based art collective Bruce High Quality Foundation has released promotional videos as teasers for its upcoming Brooklyn Museum show, which is titled "Ode to Joy: 2001-2013." At this stage of the cultural promotion game, we're pretty used to seeing book trailers in which authors try to sell us on their latest tomes using all sorts of clever(ish) tricks to lure people in. Well! We have reached a new stage of the trailer game with the advent of BHQF's promotional trailers that hint at what the Brooklyn Museum will showcase, namely, "less than 17,000 works of art" and, perhaps, Shelley Duvall.
The Foundation—named after the fictitious Bruce High Quality who died on September 11, 2001—attempts to, in its own words, "invest the experience of public space with wonder, to resurrect art history from the bowels of despair, and to impregnate the institutions of art with the joy of man’s desiring." Often humorous and never predictable, BHFQ works in an assortment of media including installation art, live performance, film, and social sculpture. Its humor is evident in the trailers below, and while they might not be the most lucid promotional videos ever, certainly have us intrigued about the Brooklyn Museum retrospective.
Bruce High Quality Foundation: Ode to Joy 2001-2013; Brooklyn Museum (June 28-September 22)
Follow Kristin Iversen on twitter @kmiversen