My real curiosity at this point, as it seems there's a limit to any extremities of terribleness or greatness, is how well a big-scale zombie movie will be able to do at the box office. Pitt in a leading role seems to be able to open just about anything even remotely mainstream save Killing Them Softly, which stands as just about his only wide-release first-weekend under-performer of the past 12 or 13 years. Plus, The Walking Dead is one of the most popular shows on television. But the top two highest-grossing zombie movies of all time are currently Zombieland and Warm Bodies, two comedies that kid around with genre conventions, and no amount of adjusting for inflation will get the more famous serious zombie movies above them. Then again, this is probably an area where citing precedent gets you into trouble, unless you want to believe that a spectacle-packed action movie with Brad Pitt will open to less than $30 million just because no zombie movie has ever opened bigger. On the other hand, it represents a pretty big stretch for the execs at Paramount (who lately seem happy to go long stretches where they barely release movies at all—indeed, World War Z kicks off four months of silence until they put out Paranormal Activity 4 in October, though they have an enviable late-fall slate consisting of new movies from Scorsese, Payne, Jason Reitman, and Adam McKay) that the movie will need to set a genre record more or less on its first week to set itself on the path to profitability.