Question: is it too early to market something as "from the director of The Conjuring"? Probably not, and Chapter 2 has to be considered a major win if it makes even half of The Conjuring's haul. Another question: why in the hell wasn't Insidious Chapter 2 held for Halloween? No Saw or Paranormal Activity movies are coming out for the first time in a decade, and this seems like the perfect time for Wan to recapture his first series' old October dominance. (Indeed, after this, only a misbegotten remake of Carrie remains as far as wide-release horror.) But maybe Wan is too busy prepping Fast and Furious 7 (due out NEXT SUMMER!) to lobby studios about when to release the lucrative horror movies he seems ready to set aside. Insidious Chapter 2 more or less approximates the level of craft of Wan's other recent haunted-house movies, but despite some cleverness in the story's expansion, it does feel a bit more like maintenance than a fully committed job. Insidious Chapter 3 seems all but assured; Wan's participation no longer does.