101 Secrets to Indie Rock Success 

Page 9 of 12

"Don’t send mass emails to bookers."

Kanine Records

68. Make sure you are ready before you start playing out. The best thing to do is have your album completed, great photos, bio, artwork, image, an amazing and tight live show—basically the works. So when you come out of the gate, you come out slamming. Most labels/press/music tastemakers go see bands when they first come out. And if their live show sucks at the beginning, we dismiss them before they get a chance to develop. But to be honest, that is their fault. That is what practice spaces are for.

Ashley Ayers
Publicist, Tell All Your Friends PR

69. If you mass email publicists, agents, managers, labels, etc., always bcc.

Peter Agoston
Agent, Panache Booking

70. Any artist should treat their craft like a new plant. Learn to nurture it by not overdoing or underdoing anything. Trust your intuition and be careful in relying on a manager. Learn to be your own manager first. If you have the opportunity to work with a booking agent, choose someone you can trust—someone that provides both guidance and insight and who is ready to listen to what the artist may need. Determine your collective goals and see them through, with patience, as it could be a slow process. Train yourself to be disciplined.


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