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Digital artist Ryder Ripps has been busy, creating the LikeArtBasel show
at Art Basel Miami Beach, a show based on the way social media is creating new art stars. Along with countless Facebook art projects, Ripps also created the crowd-sourced art-website-cum-slot-machine LuCkYPLoP
. In May of last year, Ripps co-founded digital-PR company OKFocus
with Jonny Vingiani. Their stunt-based marketing campaigns for companies like Smirnoff got them profiled in the Wall Street Journal
. In a profile on the artist's website work and pop culture aesthetic, Print Magazine said
: "With characteristic directness and stylized aggression, he uses all kinds of web junk—GIFs, JPGs, Twitter memes—to try to force us to consider what underlies the graphics and applications that most of us use without thinking."