See, I find this place offensive for other reasons:
One-liner restaurant names are not very creative. I'm glad someone figured out what traif meant and produced a restaurant around, or just another restaurant because most (even in NY) ARE traif. I'm not even kosher and the name still seems ill-conceived along with obnoxious -- to be so close to a religious neighborhood and act as such an affront is just lame and shows you really don't know what's going on nor do you respect your community/neighborhood.
Laterrrr