I've read the inaugural edition. Very disappointing. It looks beautiful and fashionable, like one would expect. But at its heart it speaks from a place of priviledge, arrogance, self-satisfaction, myopia, and territorial ignorance. Brooklyn is not your town exclusively, Ms. Grey-Jersey-Gilt-Groupe-Wearing Greenpoint G-Train loving transplant. Don't bother us with navel gazing articles from your handle-bar-moustachioed steam-punk artisenal cheese dreams. You belong to no-one. Make a blog instead of a magazine for the love of authenticity. Print is dead, and you're worse than dead; you're BORING.