Well I think it is quite possible that the men were unattractive in the first place. Just a theory.
They should have asked them do you find him attractive first, and then asked does he look better with our without facial hair.
Because if it was Hugh Jackman as Wolverine from X-Men the study would be in favor of beards. Just like Leonardo DiCaprio doesn't look good with a bald head and Micheal Jordan doesn't look good without one.
Facial Hair Care for Professional Men
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