The Best of NYC MEDIA 

Page 10 of 11

BEST (AND MOST EASILY PRONOUNCED) CONFUSING NEW MEDIA SITE THAT MAKES US FEEL FUNNY: True/Slant
The mission statement of this “original content news network” has lines in it that make us deeply uncomfortable, like this one: “True/Slant is […] tailored to both the Entrepreneurial Journalist and marketers who want a more effective way to engage with digital audiences. Contributors, consumers and marketers each have a voice on True/Slant.” Now, our old media guts curdle at the lovey lovey shout-out to consumers (rather than readers) and marketers (obvs); but then our new media synapses think “C’mon, old media has been whoring out content for decades, so isn’t it better to just call it what it is and get on with life?” We’re still not sure. Also, the part about “writers building their digital brands”? ENOUGH WITH THE BRANDING ALREADY FUCK OFF AND DIE. (Then again, Taibbi and Pareene are contributors, and we love those guys… Sooo confusing.)

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