DIY Money: It's Legal, It's Fair and It's on Its Way to Brooklyn 

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Some time this year, Brooklyn will get one step closer to full-fledged secession with the introduction of its very own currency: the Brooklyn Torch. The brainchild of seven local artists, the DIY-dollar is set to debut in Greenpoint, Williamsburg and Bushwick, sometime before the fall. Spearheading the project is Mary Jeys, a Brooklynite artist and activist who explains: "We're restricting the currency to start in North Brooklyn because that's where we live. It is important that the creators of a local currency system understand the region inherently, and that is impossible if you live outside of the neighborhood."

For those of you who think this sounds like just another art project, the idea of a legitimately functioning "complementary currency" (aka "local currency," "community currency," or "alternative currency") is nothing new.

Local monies—as opposed to official state-minted "coin of the realm"—have been in existence for centuries, from the German Credit Unions of the 1800s to the "token coins" of South Africa to the dozens of complementary currencies ("scrip") that burgeoned during the Great Depression.

Not surprisingly, local currencies tend to flourish in bad times: in 2009, amid the worst economy in generations, there were 2,500 local currency systems worldwide. Turns out independent money creation is a common cure in a diseased economy: not only does it offer a breather from an untouchable federal system, it brings people together. As Jeys reasons: "It's understanding who we are and what we're doing here. It is definitely about local goods and local people."

The Brooklyn Torch is symbolic: For starters, the name, an obvious shout-out to that quintessential symbol of freedom, the Statue of Liberty. Then there's the group associations, as Jeys notes: "I like the idea of passing the torch, and keeping the torch, and lighting the torch, as ways of communicating about how we exchange with each other." The bill, the design of which is still in the works (submissions accepted at, will start out as a one-to-one exchange. If Brooklyn businesses provide incentives to shoppers, the Torch's value will go up. "Part of the challenge is to keep things small," Jeys explains, "especially when New York is so huge. But there is a lot more openness than I would have originally imagined. We're all reading Small is Beautiful by E.F. Schumaker."

The arrival of Brooklyn's very own money is exciting for many reasons, not the least of which is the helping hand it offers to mom-and-pop shops and other small businesses given a favorable exchange rate. For example, residents in Great Barrington, Massachusetts, earn five percent when they engage their local currency, the BerkShare. The system, which started in 2006, is accepted by 370 local businesses and is the largest of its kind in the U.S., with a to-date circulation of $2.3 million.


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