We hate your hate your kids (but we will buy them gifts)
96 N 6th St, Williamsburg Rattles, maternity clothes, toys books and strollers fill this Williamsburg shop, where you can buy new or used items with all the confidence and trendiness of the original hipster parents.
My Plastic Heart NYC
210 Forsyth St, LES
My Plastic Heart has a vibe that is less “niche” than the products it sells. The approachable staff can help with your search for vinyl and plush toys as well as various collectibles and new releases. And the space doubles as a gallery, with new shows once a month.
Little Things Toy Store
145 Seventh Ave, Park Slope
This is like the magical toy store you remember from childhood, the one that you freaked out about if you weren't allowed to go in: it's crammed with toys, books and DVDs for kids of all ages, and the staff is great with recommendations when you're at a loss for ideas because you've lost touch with your inner seven-year-old (which is sad, btw).
426 Seventh Ave, South Slope
A fed-up parent, tired of major chain stores, designed Toy Space with classic, educational toys in mind, with an emphasis on science, nature, music, and art. Sure, this sounds boring but c'mon, dinosaurs.
306 E 9th St, East Village
This classic toy store also sells clothes, so you can disappoint your nephew with an anorak. It's pretty kid-friendly here, so you can even bring in junior to pick the color.