Mexican Summer: An Awesome Indie Label Turns Five 

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According to label cofounder (along with Kemado execs Andres Santo Domingo and Tom Clapp) and head A&R man Keith Abrahamsson, it took a few years for the label to seem like an idea that would endure past a fifth birthday. “It felt like we started to hit our stride in mid to late 2009 to the end of 2010 and beyond,” Abrahamsson said. “At that point we had done Tallest Man on Earth and Marissa Nadler, an Ariel Pink single and the Kurt Vile LP. We did the Washed Out EP. People seemed interested before that, but I think that was really when we started to realize that we were onto something. I don’t know if it’s good or bad to come to that realization. Then it starts to become about something that’s like, ‘Oh we have to feed the beast.’”

Tim Cohen, lead songwriter for San Francisco’s The Fresh & Onlys, is among those who appreciate the expectations that come with the label’s increased profile. “With Mexican Summer, I think I feel a bit more responsible for my creative efforts. Where in the past I was inclined to release every song we made, because we had these labels that were putting out three records a week, we had no filter. We sort of flooded a certain market with records, tapes, 7”s. It’s fun to look back on those days and realize how ‘productive’ we were. But being on a record label means having a timetable, which can be months or years long, and every decision must be weighed sufficiently and acted out wisely.” 

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