In his Sub Pop biography, Jason Quever, who is Papercuts in the same way that Kristian Matsson is The Tallest Man on Earth, says, "I don't want to hit people over the head. That's just not who I am. I don't necessarily like to be the center of attention." He's referring generally to why his sound isn't more aggressive and specifically to his new album, Fading Parade. If anonymity was his goal, he succeeded.
Quever's voice, which can sound like Thom Yorke trying to sing a My Morning Jacket song, rarely rises too high and more often gets lost in the mix, and like labelmates Beach House, there's plenty of reverb and swirling sounds—Galaxie 500 by way of Phil Spector. It's a perfectly adequate album, with a few better-than-decent songs, like "Marie Says You've Changed" and bouncy opener "Do You Wanna Know," but it also doesn't really separate itself from the competition. It may not even want to, though: Fading Parade is passive to a fault ("Do What You Will," "I'll See You Later, I Guess") and seems resigned to being played in the background.
Most of the small touches that made previous releases Can't Go Back and You Can Have What You Want interesting, like the organ at the front of the production rather than being pushed into the background and their charmingly lo-fi aesthetics, have been stripped away, resulting in yet another dream pop album that drifts away to nowhere. "You probably won't try to find it again, either."