Sweet Ups has the kind of low-key yet cool vibe that makes it feel like it's either secret or new, even though it's neither. The entrance is unobtrusive (it kind of reminds me of the bars in strip malls that one finds in many of the Southern states) but the inside is lovely: the low ceiling, red banquettes, fuzzy red wallpaper, and flattering light, which, I know, sound like they would look like a cheesy bordello by my description, somehow combine to feel rock and roll cozy.
The drinks are cheap and delicious, and there is a specialty cocktail menu that you can order from without sounding like a dick. In fact, everything about Sweet Ups is exactly like a million other bars, only magically no one gives you shitty attitude or makes you feel like a dick. It's like there's some kind of forcefield around the place that repels the sorts of assholes you find everywhere else, particularly in Williamsburg and the Lower East Side. --Audrey Ference
• Buy one, Get one House Beer; $5 well
Mon, Tues, Weds, Thurs, Fri, Sat, Sun, 5:00pm-8:00pm
noon to 7pm
FREE; $1 mini-pitchers from noon to 5pm; free snacks
- 1 going/interested