The History of Beer and Brewing in New York City
by Bret StetkaPage 6 of 13
The few New York breweries that were able to hang on eventually met their match too. Out-competed by the likes of Bud, Rheingold shuttered in 1976 (original cans from guzzling construction workers were discovered in the World Trade Center ruins), though the brand was re-launched in 1999 and later credited by the Village Voice as having “the best marketing campaign co-opting hipster drinking habits” (more on this later). Schaefer was bought by Stroh Brewing in 1981 and later Pabst in 1999. But a new brew kettle would soon be boiling away – appropriately – in Williamsburg…
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