The Secrets to Entrepreneurial Success in Brooklyn 

Page 8 of 9

Alex Shephard


He’s the editor-in-chief of Full Stop, a digital literary magazine that publishes “reviews, interviews and marginalia.”


What neighborhood do you live in?
I live in Carroll Gardens, near Smith and Ninth Street. I moved there two years ago because we found a good deal on an apartment and the location was convenient for my girlfriend. It’s not convenient anymore though, so we’ll probably move soon. I don’t particularly care for the neighborhood, but I do like living two blocks from Court Street Grocers. 

For people who may be unfamiliar with it, how would you describe what Full Stop does?
Full Stop publishes literary and cultural criticism and author interviews—most of what we currently cover is book-based, but we’re in the process of expanding our scope.

Why start it up? What do you do that’s different from similar businesses?
Over 300,000 books are published in the United States every year but so many outlets—whether print or online—cover the same books over and over. We cover some “big” books, but we try to cover interesting books that often fall through the cracks, which are often from younger writers or are translated. Also, the majority of our writers and readers are in their 20s, unlike most other online and print book-focused outlets.

Why start up in Brooklyn?
The publishing industry is based in New York, so it helps to be close to that.

Is this your dream job? Or do you wish you could be doing something else?
Having (to an extent) complete freedom and working closely with your closest friends is probably about as good as it's going to get.

Since you don't have a physical office, what's the closet thing you guys have to a headquarters?
I use my apartment's second bedroom as an office and I meet there fairly regularly with the handful of Full Stop editors who live in New York.

Do you think there's any noticeable benefits or drawbacks to having a good portion of your contributors and editorial staff based in Brooklyn?
I think the only problem is when the majority of your contributors are in the same place—we intentionally try to get people involved from all over the country.



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