Derick Holt: From Dishwasher to Designer
November 29, 2012
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PRINT COLLATERAL (takeout menu, menu, postcard, matchbook) - 2006
This popular Mexican restaurant opened on Bedford Avenue in 2002. In 2006, they opened a Fort Greene location and I was called in to redesign the identity. I was fresh off a trip to Mexico, where I took loads of photos of hand painted signage which I mimicked for the branding. It’s a blend of classic Americana and Mexican culture with loads of custom type.