The Toll Brothers
The Williamsburg development boom and bust has a wide array of developer villains, but it’s the Toll Brothers who really stand out: not only for their ridiculous and offensive slogans (“Williamsburg. All Grown Up.”) and garish out-of-context behemoths (e.g. Northside Piers on Kent and N. 4th), but also because they’re not even based in New York City! The national developer has its home offices across the river in Hoboken; no wonder they don’t give a shit about our neighborhoods.