Duane Reade Spearheading the Magazine Renaissance

11/11/2009 8:50 AM |

The Duane Reader

If you’re worried about the state of the magazine industry (did you hear about Metropolitan Home?) you’ll be happy to learn that your friendly neighborhood Duane Reade has a new publication to soothe what’s ailing you: The Duane Reader (ha!). The first edition of the Reader is all about the holidays, with a nice big pull-out spread of Thanksgiving, Christmas and Hanukkah events like the Macy’s Thanksgiving Parade, the tree at the Met and the world’s largest Menorah—peppered with helpful suggestions like which Duane Reade coffee will help get you out of bed and into the shops on Black Friday.

And speaking of coffee, the last page of issue number one of the Reader goes into some Old New York lore, briefly explaining the origins of DR’s Five Points coffee blend (and suggesting that you watch the Scorsese film on the subject). All in all it’s terrifying little piece of synergy, a fairly standard circular jazzed up with a touristy events guide to look like a local magazine. At least this publication won’t be folding anytime soon. (Racked)