Citing a pay-walled article at Le Monde, Art Forum explains that the Musée d’Orsay in Paris, which specializes in French art from the middle of the 19th century through the early 20th century, is selling advertising space (pictured) along its massive Seine-facing south façade (it’s in a former train station) to help fund a renovation.
For the entire month of January Kate Moss graced the national monument, a use of landmarked architecture that was made legal after a 2007 change to France’s heritage laws. Great idea, right? Here’s what some New York museums might look like given similar advertectural leeway…
MoMA by CK
The Whitney by Armani Exchange
The New Museum by CK
The Guggenheim by Emporio Armani
The Brooklyn Museum by CK