Announcing The 100 Proof Project, an Open Call for Artists

11/21/2011 3:30 PM |


The L Magazine and Southern Comfort have teamed up to bring you “The 100 Proof Project,” an art competition comprised of three phases: An open call to artists working in various mediums including painting, photography, drawing and sculpture; a website documenting the process of artists creating an original piece of artwork commissioned and inspired by Southern Comfort 100 Proof with rigorous participation from the art community via social networks, reviews, blogging, and video; and an exhibition showcasing the works with a one night reception that will serve as judgement day with a panel of art critics, curators, and artists. One work will be voted and chosen to be on the face of a painted billboard in Williamsburg and the pages of Brooklyn Magazine. Each artist will receive a $200 commission for their work, and the final selected artist will receive a free trip to New Orleans.

The four C’s are of utmost importance in this competition: COMMUNITY, COLLABORATION, COMMUNICATION, and CREATIVITY. We seek to build a platform where interaction between artists and their viewers are active through daily updates and conversations on our website and social networks. We seek to redefine or consider the artist as a small business, entrepreneurs with a passion to not only create but build their own economy outside the realms of a rigid and inaccessible art world establishment. We are building a support system where artists and the community can speak and be heard, where art goes beyond the studio and gallery and interaction is immediate, direct, and engaged.

Southern Comfort is committed to supporting the artist community and our efforts extend specifically to artists working in Brooklyn, not because it is a guaranteed marketing campaign, it’s rather a risky counterintuitive effort as we seek to upturn current notions of commercial sponsorships and embrace the partnership for a mutual appreciation for community and creativity.

Deadline to submit: EXTENDED TO DEC 7
Commissioned work: Dec 1 – 31
Prepare for exhibition: Jan 1 – 11
Exhibition / Panel: Jan 18

To submit, please send an email to with the following info:

Artist Statement
Upload Images
How do you contribute to the art community in Brooklyn?
What does it mean to be a SoCo Artist?
How do you define the role of the artist today and how might this competition open up that role to different opportunities?

Official rules can be found at Must be 21 or older. Valid in NY only.

Art for the 100 Proof Project is curated and produced by joann kim nunez of updownacross.

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