SPIN magazine—bundled with its website, iPad app and events branch—has been bought by BUZZMEDIA, giving the blog empire its first print publication, The Times reports. This doesn’t really feel good, does it? The 27-year-old SPIN brand has managed to adapt relatively well to the rise of digital, especially over the past few years, so it makes some sense that they would join BUZZMEDIA’s suite of indie-music blogs, which already includes Stereogum, RCRD LBL and The Hype Machine (Socialite Life or Kim Kardashian’s blog, not so much). What will become of SPIN’s beefed-up, bimonthly print edition still remains to be seen, though BUZZMEDIA’s chief executive Tyler Goldman has already stated the company plans on expanding the magazine’s digital staff, go figure:
“SPIN to us is more than a print magazine,” Goldman told The Times. “It’s a great media company for storytelling around music and music culture. People are using multiple platforms to consume more content and context from the brands they believe in, and we see the ability for SPIN to bring more storytelling to digital platforms.”
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