Hand Crafted: A Celebration of Brooklyn Bike Builders

01/08/2013 3:10 PM |

Riding a bike is tough. Between rain, flat tires and a shortage of bike lanes, we salute you, bike riders. But for all of the mishaps that can happen on the road, even more that can go wrong before your tires even hit the pavement. And for that reason, The L and Jack Daniels are bringing you Hand Crafted: A Celebration of Brooklyn Bike Builders.

Meet w, x, y and z. As we speak, all four of these independent, Brooklyn bike-builders are handcrafting bicycles inspired by three different Jack Daniels blends: Old Gentleman, No. 7, xx and xx. Stay tuned, because we’re bringing you videos from inside their workspaces so you can watch each bicycle from its inception down to the very last spoke. And if you like what you see, you’ll have the chance to win one of your very own.

Join us on on Wednesday, March 6, TDB to see w,x,y and z present their final product. Four lucky raffle winners will get to take home their one-of-a-kind Brooklyn bike, and all proceeds from the raffle will go to Transportation Alternatives. Plus, we’ll have live sets from The Babies and Foxygen, and plenty of Jack Daniels on hand. The event will be hosted by Bike Snob NYC. So join us on Wednesday, March 6 at from xpm until xpm at TBD. Don’t forget your helmet.

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