The Best Old Movies to See This Week

04/10/2013 9:00 AM |

Will Success Spoil Rock Hunter?

Will Success Spoil Rock Hunter? (1957)
Directed by Frank Tashlin
Championed at the time of its release by Jean-Luc Godard in Cahiers du cinéma, this formally inventive yuk-fest by former Marx Bros. gag writer Tashlin remains a monumental achievement, a self-reflexive procession of riffs on material culture as vulgar (the main adjective Andrew Sarris used to characterize Tashlin’s artistry) as it is intellectual. Ad man Rockwell Hunter (Tony Randall) attempts to save his job through a “partnership” with movie star/Monroe caricature Jayne Mansfield, whose fame is compared by one character to that of then-President Eisenhower. Featuring a spectacular Groucho cameo and some of the best mock-commercials this side of Putney Swope. Dan Sullivan (Opens Apr 12 at Film Forum)