Brooklyn Innovators: The Businesses Changing the Way We Do Business

01/29/2014 4:00 AM |

Good Eggs

Think of it as Etsy meets the greenmarket. A website that connects consumers to farmers through a virtual marketplace, Good Eggs is the brainchild of Rob Spiro and Alon Salant, who wanted to use technology to enable the growth of a more viable local food economy. They quickly realized they needed to create a new distribution model for local farmers and sustainable producers, particularly smaller producers who often don’t have enough output to sell to bigger grocery stores. And after launching the model in the Bay Area two years ago, Good Eggs was able to expand into Brooklyn in the fall of 2013.

“We had an overwhelming number of requests throughout Brooklyn. Our community is clearly hungry for access to local food, but not everyone can make it to the farmers’ market on a regular basis,” says team member Erin Zimmer. “Good Eggs provides a shopping alternative for busy folks who still want to support local producers and have this fresh, awesome food, like pastured eggs from Fishkill Farms, sustainable meats from Dickson’s Farmstand Meats and baked-that-morning bread from Bien Cuit, all delivered to their doors during the week.” But Good Eggs is more than just a hub for amazing groceries. Committed to preserving the connectivity between customers and food makers, they also organize regular community events, like special dinners, cooking classes, and out-of-borough
farm visits.

One Comment

  • Wow, thanks guys. We’re really honored to be part of this. Of course we can think of a whole lot of others at least as worthy…

    As noted, Joios hosts lots of tastings. We’re always looking for products, tasters, venues. All ideas appreciated!