Husband-and-wife duo Briana Swords and R. Smith not only totally lucked out by happening to have super complementary last names, but they’ve also scored on transforming the beautiful former factory space into the perfect home for 75 designers’ wares, including coveted labels like Rachel Antonoff, Samantha Pleet, and Ilana Kohn, plus their own collection and other collaborative projects. With their very own studio located in the same space, Swords (the designer of the duo) creates her line in the newly booming retail landscape south of Grand Street in Williamsburg, where Swords-Smith stands out not only for its incredible stock, but for the beauty of the shop itself, an industrialist-meets-modernist nod to the neighborhood. Lined with hardwood floors and a grid of dark wood on the ceiling, the airy room provides an antidote to other, overstuffed boutiques, making it an ideal spot for pop-up shops, art exhibitions, and parties. The accessories department is particularly robust, with unusual hats by Yestadt Millinery, cute detachable collars by Cleo Ferin Mercury, and sculptural jewelry by Brooklyn designers K/LLER and Norwegian jeweler Bjorg.
98 S. 4th Street, Williamsburg