Imagine the wildest, most transformative night you could have. Do you picture yourself grooving on a rooftop with a fireworks display lighting up the sky above you? Or, are you more the type to commandeer a boat and turn it into the ultimate mobile party? Whatever your vibe may be, the night is a blank canvas, and you should Absolut-ely make it your own.
Turning what could be just another night out into a piece of art is exactly what Absolut is all about. For the video above, they came together with some of the most creative nightlife gurus around the globe to curate fantastically unique party events in Berlin, Brooklyn, Sao Paolo, and Johannesburg—and as you can see, they produced one hell of a soiree in every city.
From a masked costume ball complete with magic tricks to a full on rave (light show included), there’s no limit to the vision of these innovative party-artists. Every city used a different set of designers, each one of them responsible for specific elements of the night; from designing the lighting and dance floor to developing an overall mood for these gatherings, they came together to build unrivaled experiences. And we’re definitely tipping our hat to Melina Matsoukas, who captured it all beautifully for your viewing pleasure.
Absolut clearly knows what it means to push the limits of what a night can be. By teaming up with people who know how to make every evening a work of art, they’ve inspired us to see the unlimited potential of our own nights. What are you going to do with yours?
This post is sponsored by Absolut.