10/10/14 11:00am


Sponsored By car2go.

car2go is always a pleasure to drive: just take it, drive it, park it. It’s fun, saves money and helps the environment.

Created By BlankSlate

Brooklyn is going through something of a transportation renaissance. Remember the old days, when it was impossible to get a cab, and you had to call for a dicey, fake-pine-smelling livery car? Now there are bike lanes, green cabs, and, coming this month, car2go. Soon, when you need a car, you’ll just find one parked nearby, drive to your destination, and leave it there for the next person to use.

If that sounds like something you might want to try, make sure to register for car2go before the October 25 launch date: for a limited time, you can sign up for free and you’ll get 30 minutes of free driving. There’s no monthly fee with car2go — you just pay for the minutes you use. So this is a free chance to drive the eco-friendly, two-passenger Smart Fortwo around your favorite borough (and to see how easy it is to park a car that’s 35% smaller than average).

Check out car2go’s website for FAQs on signing up, driving, and parking. And don’t forget to sign up now while it’s still free (Promo code: BKLYN), and get 30 minutes of free driving!


09/19/14 4:52pm

Summer may be coming to a close, but that doesn’t mean the season for drinking margaritas is over! In fact, we’d argue that every season is the right time for relaxing with a ready-made marg—especially if it’s a Sauza Sparkling creation. Really, there’s no better way to celebrate the arrival of autumn than a sip of these delightfully delicious sparkling drinks, pre-prepared for you and set to go straight from the bottle.

How nice would it be to relax with the gentleman cowboy above? He certainly seems like he would be useful to have around, with a ready-to-serve Sauza Sparkling margarita on hand in whatever flavor you’d like—Original Lime, Mango Peach, Wild Berry, or Watermelon. Who knows, maybe you could even get adventurous and mix a couple flavors together (Mango Peach Watermelon? Yes please)!

Unlike a regular margarita, these are light and flavorful, which makes them the perfect drink for a casual evening of watching movies with the girls, preparing for a night out, or—as the cowboy suggests—settling in to hash out some juicy gossip.

So sit back with the simple flavors of a Sauza Sparkling margarita. Pretend you’re sitting with your feet in a creek, your horse at your side, cooling off and letting the day’s troubles melt away. Or just enjoy the NYC skyline from your roof (or a friend’s, if you’re not that lucky). Either way, take the time to enjoy Sauza’s handiwork. We sure as hell will.


This post is sponsored by Sauza Tequila.

09/03/14 10:45am

Jura is a tiny island off the coast of Scotland. Brooklyn is an important region of a rather long island off the coast of New York. Jura is gifted with a temperate tropical climate thanks to the Gulf Stream, and graced with one street and a single pub. Brooklyn has a significantly more unpredictable climate, many more streets, and countless pubs (and bars, and clubs).

At first glance, it may seem like these two places couldn’t possibly have any less in common; however, sometimes the most striking similarities appear within these vast differences. One very important trait that they do share? A rebellious spirit and a taste for doing things a bit differently.

Diurachs (that would be the inhabitants of Jura—all 187 of them) have long been fascinated by Brooklyn and its love of rule breaking. In 2013 Jura master distiller Mr. Willie Tait traveled across the Atlantic to learn more about the place and craft a world-class single malt scotch whisky dedicated to it.

Simply making something inspired by Brooklyn wouldn’t do, though. So Tait brought along six whisky cask samples and enlisted some of Kings County’s most influential and visionary denizens to offer up their palettes and opinions. With their assistance, Tait was able to create a unique expression aged in American White Oak Bourbon, Amoroso Sherry, and Pinot Noir casks with notes of smoke (a nod to the borough’s dive bars), roasted coffee beans, lush berries, and honey.

In June, New York’s finest ladies and gents gathered to toast the official debut of the whisky. The launch was held in an old warehouse in Williamsburg, which was transformed for the evening to resemble the elegant yet rustic Jura Lodge (complete with plenty of faux taxidermy and cushy chairs). From guided tasting sessions hosted by Tait to the giant graffiti-ed stag, it was an evening to remember.

Jura Brooklyn is currently available in limited quantities at finer whisky purveyors both in the city and nationwide. You can also order a dram at a few very discerning local bars. Follow @JuraWhiskyUS to keep up with all the latest announcements.


The creation of Jura Brooklyn would not have been possible without the guidance of their esteemed collaborators: Buttermilk Channel, Bedford Cheese Shop, Brooklyn Brewery, Fine & Raw, Brooklyn Winery, Vimbly, The Richardson, Post Office, OTB, Noorman’s Kil, New York City Food Truck Association, and our sister publication, Brooklyn Magazine.

08/22/14 1:40pm

Attention, young and savvy Brooklyn-ites: The L‘s parent company, Northside Media Group, is seeking Event & Sales interns for Fall!

Interested in helping to organize some of our famed events, including Taste Talks, Northside Festival, and SummerScreen? Event & Sales interns will be involved in the planning and execution of these and more, as well as helping with large-scale advertising and sales efforts. If this sounds like it’s up your alley, read on for more details.

Responsibilities: Assisting with the development, management and maintenance of sales initiatives, aiding in the creation of blog and social media copy, light administrative work. Interns will also work with the events team to plan and execute numerous events. Interns are expected to help out at Northside events when available.

Qualifications: Excellent writing skills, WordPress, web-savvy, basic HTML preferred. Must be able to commit to two days (16 hours) in office per week, and be willing to help out at company events outside of these hours.

To apply: Please send a cover letter and resume to

We can’t wait to hear from you!

08/18/14 6:05pm

Friday was a night to remember at Lincoln Center’s Mostly Mozart Festival at Avery Fisher Hall. Conductor Louis Langrée, as animated and effervescent as ever, lead the Mostly Mozart Festival Orchestra through a program of Gluck’s “Dance of the Furies”, Mozart’s Concerto for Flute and Harp and Berlioz’s “Symphony Fantastique”.

Following a fantastic orchestra performance, The L Magazine provided concertgoers and musicians alike with a very special after-party that included a craft beer tasting featuring some of NYC’s best breweries. Finback Brewery, Kelso Beer, Barrier Brewing Co. and Sixpoint Brewery showed off their hops chops, and the William Hill Estate Winery provided a complementary alternative to the impressive beer selection.

It was an evening of great music, delicious drinks, and lively conversation, and we’re happy to have been a part of it. Check out pictures from the event below!

08/18/14 5:25pm

We’ve known for a long time that the Swedes have a great approach to healthy living—just look at how much they enjoy the great outdoors, or their super bike-friendly cities. And another crucial part of that wholesome, natural lifestyle? Eating Wasa crackers! In the video below, Wasa imagines what the lives of American women would be like if we behaved a little more like our Swedish friends.

Wouldn’t it be nice to drop by a yoga session after a long day of running around town and be greeted by the scene above? Of course, some aspects of this video are purposefully exaggerated; a yoga class full of hot dads and a baby doing one-legged poses? It’s impressive, but highly unlikely (although Swedish fathers do tend to be heavily involved in the lives of their children). Part of the video does stay very true to life, though: the satisfying, nutritious crunch of a Wasa cracker.

Whether you eat ‘em with fruit, spreads, cheeses, or just on their own, biting into a Wasa cracker will undoubtedly fuel your appetite for life. Baked with tons of fiber and nutrients and with a low calorie content, snacking on these crackers is just one of the many ways we can make the most out of life, like the Swedes do. Now, if only we could join them for another Swedish custom: built-in coffee breaks twice a day in the workplace!

This post has been sponsored by Wasa.

08/15/14 11:00am

Our favorite borough gets a whole lot funnier next week, when Brooklyn Comedy Festival 2014 returns for its second year of laughs August 18-24. This year boasts more performers, bigger venues, more after parties, added shows, and new neighborhoods. And since the festival covers all different realms of comedy (sketch, standup, improv, and more), there’s bound to be something for everyone!

The schedule includes performances by Michael Che, Lucas Bros, Jermaine Fowler, Mark Normand, Sean Patton, Sasheer Zamata, Mike Lawrence, John Fugelsang, Nikki Glaser, Dan Soder, Adam Newman, Myq Kaplan, Kevin Barnett, Murderfist, and BOAT—and as usual, there will be surprises. Venues include Brooklyn Brewery, The Knitting Factory, Baby’s All Right, Glasslands, and The Rock Shop.

But the performances aren’t all! If you’re more intrigued by what goes on behind the scenes, don’t miss the late-night writers panel on the festival’s closing day, which will feature writers from The Tonight Show with Jimmy Fallon, Saturday Night Live, Last Week Tonight with John Oliver, and more TBA. Other panels include “Comedy’s Place in American Culture Today,” featuring NY Times columnist Jason Zinoman as moderator and indie record label Kill Rock Stars’ Portia Sabin.

And if you’re craving even more comedy? Check out special editions of some already established Brooklyn shows, including Game Night at Spike Hill, Broken Comedy at Matchless, Friends of Single People at Littlefield, BackFat at 61 Local, and Cheap Date at Union Hall.

Select tickets are on sale now. Check out for performer and venue information, Brooklyn Brewery drink specials, and ticket links!

07/30/14 10:39am

The beautiful people, the beautiful people...

“If you were happy every day of your life you wouldn’t be a human being. You’d be a game-show host.” That may be true, but for at least one night this summer you can be very happy at tonight’s screening of Heathers! Suit up in your best shoulder-padded blazer, pair of white tights, and don’t forget that croquet mallet. And in honor of this summers most stylish film, we’re giving away a $500 gift certificate to TOPSHOP/TOPMAN, courtesy of TOPMAN. Want to stop by to buy that perfect trenchcoat a-la Christian Slater? Then be sure to stop by SummerScreen HQ to sign up for the raffle or find one of our friendly SummerScreen reps!

Stop by early for this week’s music, courtesy of Northern Spy: The Ghost of A Saber Tooth Tiger (feat Sean Lennon and Charlotte Kemp-Muhl) and NYMPH. As always, a big thanks to our music partners: Showpaper, Trans-Pecos, and Todd P. And line up early for a taste of some of BK’s best food vendors including: Handsome Hanks, PizzaMoto, Coolhaus, Between the Buns, V Spot, La Crepe C’est Si Bon, and Landhaus. And be sure to pick up a cold one from either our Sixpoint Bar or the Rekorderlig Cider Lounge (which also features a free ping pong station and VIP area).

Not sure you have enough cash on hand for your food? No problem. Our friends at Lincoln will be on hand for demonstrate their new Active Park Assist technology in multiple cars from their new line. Take three minutes of your night to complete the demonstration and the good people at Lincoln will hook you up with a $20 food voucher for any of SummerScreen food vendors!

We’ll see you tonight on North 12th (between Bedford Ave. and Berry St.). Gates open at 6 PM, music at 6:30 PM and the film begins at sundown!

07/25/14 10:45am

If you’re looking for unique places to take your kids this summer, look no further than Design Lab: New York Hall of Science’s newest space that taps into young visitors’ natural tendency to be inventive, creative and resourceful in finding solutions to basic engineering and design challenges.

Targeting kids and their parents, Design Lab uses common, everyday materials to emphasize that creativity is not dependent on specialized tools or expert knowledge. Instead, the activities show how expertise is achieved through experimentation, critical thinking and collaboration.

“With Design Lab, we are exploring a new form of engagement between a museum and its visitors,” said Margaret Honey, President and CEO of NYSCI. “Science museums have always been known for hands-on exhibits and participatory programs, but with Design Lab, visitors are in the driver’s seat like never before. You can think, build, test and refine your ideas, putting creative design and engineering to work as you overcome obstacles, solve problems, and point the way to a better world.”

What are the benefits? Exploring topics of design and a do-it-yourself mentality helps to stimulate thought, creativity and learning. Young visitors will want to continue pursuing their ideas outside of Design Lab (at home or school), but also return to the exhibit to continue learning and to see how other concepts have evolved.

Activities in Design Lab are free with NYSCI admission for general museum visitors. Workshops in Maker Space have small fees; check workshops for details. Camp and school groups can reserve Design Lab sessions for a fee by calling 718-699-0301 in advance of their visit.


Monday – Friday, 10:30 am – 4:30 pm;

Saturday & Sunday, 10:30 am – 5:30 pm.

NYSCI is located in Flushing Meadows/Corona Park near the Met’s Citi Field at 111th street on the 7 Train. Easy on-site parking. Admission is $11 for Adults and $8 for Children.

To learn more, visit

07/23/14 10:40am

Northside has teamed up with Lincoln Center to provide L Mag readers with one very special night of classical music and a sampling of great craft beers from local breweries as part of the Mostly Mozart Festival.

Following the August 15 concert featuring works by Gluck and Mozart plus Berlioz’s dramatic, hallucinatory Symphonie Fantastique at Lincoln Center’s Avery Fisher Hall, you have the chance to attend an exclusive craft beer tasting and after party.

Join us and try a number of outstanding local beers from breweries currently making waves in the craft scene, such as:

Finback Brewery (Queens, NY)

Kelso Beer (Brooklyn, NY)

Barrier Brewing Co. (Oceanside, NY)

Sixpoint Brewery (Brooklyn, NY)

As well as wine provided by William Hill Estate Winery

Buy any seat in the house using the code LMAG* (for just $35, an incredible deal all by itself) to experience for yourself the power of the Mostly Mozart Festival Orchestra, conducted by Louis Langrée, and be the first in the U.S. to check out Magali Mosnier’s flute skills. Then, stick around after the show to enjoy a complimentary beer tasting while you mingle with fellow concertgoers and members of the Orchestra.

Classical epics and great beers—could it get any better? We doubt it, so get your tickets now! And to learn more about the event, click here.

*Offer valid through August 15, 2014. This offer is subject to availability. May not be combined with any other offers or discounts; blackout dates and restrictions may apply. Not applicable to previously purchased tickets. All sales are final—no refunds or exchanges.